The Shelf Awards 2012 are done and dusted and judging by the feedback from both the graduates and the guests it was one of the best in its 12 year history.
In time honored fashion The Shelf Awards gave creative graduates three intense hours of support in the shape of advice, book crits, placement offers and general industry networking. In short, creative speed-dating with leading creative directors, copywriters, art directors, recruiters and many other industry experts.
All the graduates had creative work that provoked reaction. Martin Headon and Olly Wood had a breakthrough online idea for World Peace Day. Simon Jensen and Joanne Scaife wanted to big up the Great British cafe with “Make every day a fry day”. Rosie Lewis and Danielle Mensah had actually gone as far as live market research literally selling their idea for bread in two slice packets. James Sellick and Sander Vos brought humour to the selling of free range eggs. Dunja Opalko and Yonca Yilmaz had some cheeky ideas for the right and wrong way to get a tattoo. And Jan Barcikowski had a showreel of ideas that got everyone talking.
Before announcing the winners The Shelf Awards founder Gary Sharpen emphasised the things which are central to its ethos; that it continues to be free to enter to both the graduates and their universites, that it is the guests who choose the winners on the night and the importance it places on support for graduates – summed up in the tag line “Supporting the creative talent of the future”.
The feedback from guests noted that across the board the work was strong on strategic thinking and commercially viable, with a sense that here were creative ideas that really showed an understanding of digital. As for the graduates themselves they were thought to be passionate, with a professional maturity well beyond their years.
By making the shortlist all the graduates were already winners but the guests had to choose those that would also take home the coveted Shelf itself – so called because it can be used to display future awards.
First place went to Martin and Olly. Second place was claimed by Simon and Joanne. While third place went to Rosie and Danielle. A clean sweep for the School of Communication Arts.
We will be following the future careers of all the finalists with interest.
To find out more about The Shelf Awards please drop us line.