The Shelf Awards are completed for another year. And we’re happy to echo the sentiments of one regular guest who commented “the work was perhaps the best the awards have ever showcased”. Not bad considering this was our 13th year.
Staying true to our traditional format The Shelf Awards gave the 12 creative graduates a platform to help them into their careers. Three intense hours of advice, book crits, placement offers and general industry networking from leading creative directors, copywriters, art directors, recruiters and many other industry experts.
While the format has remained pretty much the same we have noticed some interesting developments from the graduates themselves. The Shelf Awards have always championed integrated thinking and this has never been more evident. The work on show last night showed a real understanding of strategy and insight. Executions ran traditional media through experiential and beautiful design to very clever use of digital. Best of all the work went beyond ads to really big ideas. No surprise then that one such big idea for Lipton Tea, which embraced an ethical approach to brand building, was amongst the work of the winning team.
As always it’s vital to remember that all 12 graduates were already winners by making the shortlist. This year we had our biggest ever entry with some 14 universities registering to take part. So for these graduates to be chosen was a massive achievement for them. Moreover the voting on the night, uniquely by all the guests, couldn’t have been much closer with only a handful of points separating all of the graduates. But there would be a winning team taking home the coveted Shelf itself – so called because it can be used to display future awards.
The overall winners on the night were Ran Stallard and Max Maclean from the School of Communication Arts. Second place went toTom Bender and Tom Corcoran also from the School of Communication Arts. Third place was secured by Tom Reas and Chris Hill from Bucks New University. Honourable mentions must also go to the other graduates on the shortlist. Anna Brailey and Ollie Jarrott also from Bucks New University. And Charlotte Alcock and Annie Crooks, and Gemma Dickens and Liz Tarrent both from Staffordshire University.
Before announcing the winners The Shelf Awards founder Gary Sharpen once again spoke of the things which are central to its ethos. It continues to be free to enter to both the graduates and their universities, it is the guests who choose the winners on the night and the importance it places on support for graduates – summed up in the tag line “Supporting the creative talent of the future”.
And once again we would like to thank our amazing supporters who help us to sustain The Shelf Awards. So thank you to Alternative Genius, Another Production, apple & ink, Creative Fuse, Direct Recruitment, HUB Westminster, The Industry Club, Know Digital, Major Players, Muse, Johnnie Pakington, Smoke and Mirrors Design, Sue Frost Recruitment. And thanks to Travis Watson for taking the photos on the night.
We wish all of the graduates the very best in their future careers.
To find out more about The Shelf Awards please drop us line.