Creative Work


Gary Sharpen, founder of The Shelf, has created countless campaigns for his clients. This creative support has generated response, delivered sales and picked up awards.


VSO Volunteering World Poster



How a badly put up poster and the world’s worst street entertainer helped secure the right kind of recruits for a vital charity More


British Army Recruitment Video


British Army

How direct mail and two very unusual films changed students’ perceptions of a career as an Army officer More



Agent Provocateur Harvey Nichols Display Cabinet


Agent Provocateur

How discarded lingerie and a pop-up peepshow helped create what Vogue called “the best perfume launch of the year” More


Godzilla Film Launch



How a monster came to town and gave a new movie literally priceless media coverage More


Hewlett Packard


Hewlett Packard

How sending the UK’s top MDs and FDs the business guru books they had “written” opened the door for a frustrated sales force More


Habitat Direct Mail



How getting people to play a unique new version of Twister also started them shopping all over again More



Eagle Star Plain English


Eagle Star

How alerting people to the importance of using plain English in financial advertising, using plain English, helped sell pensions More


Saatchi & Saatchi Graduate Recruitment


Saatchi & Saatchi

How making it incredibly hard for graduates to get an interview ensured the UK’s most famous agency secured the very best talent More


The Shelf  How we deliver creative support
Experience  About Gary Sharpen – creator of The Shelf
Awards  Recognition of our creative work
Recommendations  People who have worked with Gary Sharpen
Press  Essays, reviews and articles
The Shelf Awards  Learn about our support for students and graduates
News & Blog  Keep up to date with The Shelf
Contact  Drop us a line to find out how we can support you

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