Habitat was a brand with a wealth of good will towards it but one which had rather fallen of the radar of its traditional customers. Something was needed that would remind its high spending customers of the fun of the brand and promote its new collection.
We sent customisers an actual full sized twister mat but one which replaced the large coloured spots with colour coordinated shots of key pieces from the new collection which Habitat had entitled Play With Colour. The mat came with the Twister spinner so people could literally play with colour as they played the game, getting up close with the products at the same time.
People played the game and went back to the shop with sales increasing nine-fold. The DMA and MCCA liked it too, both recognising it in their awards.